Case study · MagicBrief
MagicBrief
Adding a bit of magic to your briefing
Client MagicBrief (pre-Canva acquisition)
Scope Website & brand messaging
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The case study
Explaining a category while it was still being invented.
01
The context
One of the first of its kind
At the time, MagicBrief was one of the first platforms of its kind, built to help e-commerce brands and creators streamline creative briefing, track ad performance, and produce better-performing content, faster.
02
The problem
A brand-new way of working
The challenge was to communicate a new way of working in a space where the category was still emerging, making the product’s value clear, compelling, and easy to understand.
My role
Website & brand messaging.
I worked on the early MagicBrief website and brand messaging, helping shape how the platform positioned itself before its acquisition by Canva.
The work
The website
