Case study · MBC Shahid
MBC Shahid — Sahel Event
Bringing our shows to life, on the beach with the people.
Client MBC Shahid
Format Summer event & activations
Where Sahel, Egypt
↓ Scroll for the story
The case study
Every booth tells a story.
01
The brief
Memorable for every age
The vision behind this summer event was to create something genuinely fun, engaging, and memorable for both kids and adults, while bringing our shows and titles to life through immersive, interactive experiences.
02
The thought process
Every touchpoint matters
Every detail was thoughtfully considered, from the overall visitor journey to the smallest touchpoints, making sure entertainment and storytelling came together naturally.
03
The concept
Stories you can play in
The goal was to make every interaction feel intentional, exciting, and connected to the stories audiences already know and love.
My role
From concept to visitor journey.
My role was to conceptualize the activations, map out the visitor journey, develop creative giveaway ideas, and find playful ways to integrate our titles into each booth and experience.
On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦ On the ground ✦
The event
The activations
